Archetypes of Tehran

    Seventy-five percent of Iran’s approximately 70 million people are under the age of 30. This is most visually evident on the streets of Tehran, where young men and women can be seen peacocking about town. The new social revolution is different from the one which took place in 1979. The weapons of revolt are not posters or proposed coups d’état, but makeup, manteau lengths, and hair gel. Clad in vibrant colors, sheer scarves, cuffed capris, and metal tee shirts, these Iranians hardly fulfill preconceptions of what people in a theocratic country look like. This shoot is dedicated to these youth. Fabrics were purchased in Iran, and then fashioned into pieces in the US by Michael and Hushi. In Tehran, clothing, scarves, and accessories were purchased in motley locations, from the glitzy antique Friday bazaar to the downtown thieves untouchables market to the trendy malls of Tajrish and Shahrakeh Gharb. They were altered, cut, and pinned to create a new look that juxtaposes past, present, the future.

    Mammali sits on Living Room Ultra Mega X, 2004. Farhad Moshiri
    Tirdad in front of Farhad Moshiri’s 72029, from the series 200

    All clothing and accessories from Iran and Michael and Hushi. Photography by Peyman Hooshm and Zedeh. Art Direction & Styling by Hushidar Mortezaie. Special thanks to Solmaz Shahbazi, Coco Ferguson, Nikki Koohpaima, Farhad Moshiri, Shirin Aliabadi, and Mansour Mortezaie